We can learn a lot about brand identity through games design as there are some interesting parallels. One of the things I noted on a recent play through of Breath of the Wild is how, colour and shape form an important means of evoking emotive responses during the game. I still play every Zelda game on release over 20 years on, revelling in the emotive journey that unfolds on the screen. It was a game that captivated me entirely, speaking directly to my love of adventure and fantastical worlds. With it, a copy of The Legend of Zelda: Ocarina of Time. When I was about 10 years old, my uncle bought me a Nintendo 64.
